Sydney based label Passion takes a fresh, fun and flirty approach to women’s wear. With its focus on creating a total lifestyle collection for every girl’s wardrobe needs, Passion aims at creating quality, fashion-forward and interchangeable pieces with a twist.

Begun in 2003, Passion stands apart for its unique design, quirky prints, and vivid colour. Covering every girl’s needs from denim to casual, work to party and beyond, getting dressed in the morning needn’t ever be boring!

The label has also been gaining exposure through strong editorial presence in some of Australia’s top fashion magazines, and garnering a strong following with a growing number of boutiques stocking the label nation-wide.

With it’s emphasis on individuality and versatility as well as wearability, the Passion girl likes to mix it up, turn some heads, and have fun doing so